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Polar bears are loved by people of all ages, all around the world. These magnificent, powerful animals live nowhere else except the Arctic, and they need our help.
Coca-Cola and World Wildlife Fund (WWF) are joining forces to help protect the polar bear’s Arctic habitat. Together they are raising awareness and funds for conservation efforts to create a safe haven for the polar bear. The program is called “Arctic Home.”
To call attention to the cause, for the first time ever, Coca-Cola is turning its iconic red Coke cans white. Shoppers will find these limited-edition cans on store shelves this holiday season. Bottle caps of many other Coke products will also be white.